BOCA RATON, Fla., June 28, 2022 (GLOBE NEWSWIRE) — springbig (the “Company”) (NASDAQ: SBIG, SBIGW), a leading provider of SaaS marketing solutions, consumer mobile app experiences and omnichannel loyalty programs for the cannabis industry, presented today three new features to its suite of dispensary marketing solutions. Licensed cannabis retailers in North America can now use springbig’s comprehensive messaging engine, digital wallet notifications and data-driven campaign builder to create more sophisticated and personalized marketing campaigns.
Overview of new features
springbig currently offers one of the most advanced email marketing engines available to cannabis businesses. This feature allows retailers to easily drag and drop graphics, change colors and fonts, insert buttons, and access a collection of creative tools to design highly personalized emails that reflect campaigns. consumer marketing. springbig’s messaging engine can also integrate retailer loyalty programs directly into email campaigns, which is not possible through other industry-specific platforms.
Moreover, the company Membership offers enables dispensaries to compliantly send promotional notifications directly to customers’ digital wallets, even if they have opted out of receiving SMS marketing messages. With this feature, retailers can expand their reach to consumers by generating unique offers for different marketing segments based on age, location, occupation, and lifestyle preferences.
springbig’s field cart provides dispensaries with the knowledge and capabilities to develop cost-effective, data-driven marketing campaigns. Campaign Caddy enables retailers to leverage a collection of actionable performance metrics based on real-time transaction history as well as real-time campaign response data on a per-customer basis allowing retailers to fine-tune customer segments, time of day, overall messaging, and strategy for their marketing campaigns. Additionally, the company redesigned its campaign page user interface to streamline marketing initiatives from ideation to execution. The new interface includes a live preview feature that shows retailers exactly what their campaigns will look like on mobile devices once live.
“Our new features give our retail partners the most sophisticated and functional tools to communicate candidly with their ever-changing consumer audiences,” said Sam Harris, co-founder and chief product officer of springbig. “As the industry becomes increasingly digital and consumer-driven, springbig is proud to be the only cannabis platform to offer retailers of all sizes loyalty marketing solutions to compliantly engage with consumers in a way that has only been accessible to large companies until now. ”
In addition to these new features, springbig recently completed platform updates, including integrations with Olla, POSaBIT Weedmaps Store, Tymber and Greenline, as well as the launch of its re:source loyalty app.
Completion of business combination
Additionally, as previously announced, springbig has completed its business combination with Tuatara Capital Acquisition Corporation, becoming the largest publicly traded loyalty and marketing automation platform in the cannabis industry. The company’s common stock and warrants now trade on the Nasdaq Global Market under the symbols “SBIG” and “SBIGW,” respectively. For more information, visit https://investors.springbig.com/.
springbig is a market-leading software platform that provides customer loyalty and marketing automation solutions to cannabis retailers and brands in the United States and Canada. springbig’s platform connects consumers with retailers and brands primarily through SMS marketing, as well as email, customer feedback system and loyalty programs, to support engagement and loyalty. customer loyalty of retailers and brands. springbig offers marketing automation solutions that ensure consistent communication with customers, driving customer retention and foot traffic. Additionally, springbig’s reporting and analytics offerings provide valuable insights that customers use to better understand their customer base, buying habits and trends. For more information, visit https://springbig.com/.