The case of freelancers

Opinions expressed by Contractor the contributors are theirs.

As an independent agency in the industry, my team and I are constantly confronted with elements of our campaigns that we, frankly, don’t know anything about. Every industry – every client, really – demands a personalized campaign to some extent, and often campaign optimization for a client will bring up something we weren’t prepared for.

When this happens, sometimes the best answer is to hire a freelance writer.

My marketing peers seem to be entirely divided in the middle on the subject of freelancers – some swear by them and have a strong body of freelancers who make up the majority of their agency. Others have never even courted a freelance writer and see it as “too much extra work”. Like most things, the answer is somewhere in between.

In my opinion, you have to be strong to run an agency that works. If everyone who works for you is self-employed, you will have an ever-evolving talent pool which, while made up of many skilled workers, will indeed become a problem to maintain. But then again, sometimes a job requires outside help, either because you need an expert or just another hand to help you.

In my opinion, any potential hassle is outweighed by the benefits of working with freelancers. Here’s why.

Using a freelance writer minimizes stress

When you hire a freelance writer or virtual employee, it comes with the territory that you get someone who is efficient, communicative, and able to meet deadlines. Freelance careers live and die by their ability to manage themselves – if they can’t deliver quality work on time, it will catch up with them ASAP.

Experienced and professional virtual employees and freelancers understand that you hired them with the hope that they can handle it on their own. If you wanted someone to micromanage, you would have hired for a position locally. You’ve made them have less headaches, not more, and to a large extent every freelancer will understand that. If you get someone with significant freelance experience, they’ll understand how to tackle a project effectively without needing you to hold their hand – after all, their livelihood depends on it.

Related: Here Are The Benefits Of Working As A Freelance Writer

The self-employed offer better quality work

Due to the fickle nature of the business, successful freelancers don’t mess around – they deliver what you ask for, sometimes better than your own employees will. This is not a blow to having permanent staff, but rather a reason why it might be a good idea to bring in an experienced temporary worker for projects that rely heavily on them.

If you run an agency or any other corporate client, you will understand the mindset of a freelance writer. They run their own businesses just like you. And just like you, they rely on renewed contracts, happy customers, and recurring projects to stay afloat. For a self-employed person, nothing is guaranteed, so he does not take anything for granted, the less he risks his reputation or his professional opportunities.

More importantly, a freelance writer is more likely to be an expert in a specific area than a member of your staff. A single employee rarely has the skills to master several key tasks. Like most people, they probably have a specialty and an array of other skills that they are decent at. So when you don’t have an expert on staff, hiring freelancers puts you in a position where you can bring someone in to help you complete a task, but you’re not stuck with them if the need arises. of their skills never shows up again.

Unless you hire them to handle the overflow tasks, freelancers usually sell their specialties. They will have years of experience in project management or email marketing or Facebook dynamic ads. Take my own business as an example, creating or revamping a client’s website is a service that we provide, but not a service that interests me and that my permanent staff do not know about. For this occasion I have a freelancer I use who is a UX designer who can meet the client’s needs regarding websites. He’s low-key and delivers things on time, relieving me of any worries about that part of the project.

Related: How To Make Yourself Indispensable As A Freelancer

Self-employed people save you money

The facts are the facts: hiring freelancers instead of full-time employees will save you money, even in places you don’t expect.

First of all, you save money over the time you spend in your day with a freelance employee. Training is minimal or non-existent as most freelancers are experts in their field, so you potentially save weeks of time just by skipping this process. Second, you save money because you aren’t paying for the perks of being a freelancer, and they’re only on the team for a limited time.

Finally, they save you space and assets. A virtual employee will have their own setup and workspace so they don’t take up an office or part of what may be already limited office supplies. Especially if you are just starting out, use freelancers. This will help eliminate costs and inefficiencies that hamper long-term growth.

While it can be a little scary at first to find people you’re willing to hire, once you’ve worked with enough freelancers you’ll start to build a strong network of people to call on for projects. specials. Every marketer I know goes to great lengths to get partners from PR firms, SEO firms, advertising firms, and more. Building a relationship with different freelancers is no different – if you develop and nurture the connection, it will pay off.

Related: 6 Steps to Becoming a Successful Freelancer

About Madeline Powers

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