Earlier this year, the commission launched a web design and development project for its corporate, consumer and education websites – www.lmcni.com, www.beefandlambni.com and www.food4life.org. uk
Lauren Patterson, LMC’s Marketing and Communications Manager, said: “The LMC website plays an important role in informing Northern Ireland Farm Quality Assurance (NIFQA) stakeholders and participants of all latest market developments and news relevant to our industry.
“The website is home to a host of new features that we hope will improve the visitor experience.
“This includes a daily updated voice recording with factory quotes, a video library and an upcoming events section.
“Of course, visitors to the LMC website will also have access to all FQAS documentation, various market reports, industry-relevant news and publications that we generally provide on an ongoing basis.”
The revamp of the Commission’s consumer-facing website, beefandlambni.com, has also introduced new features.
Lauren said: “Our consumer website is home to dozens of healthy and nutritious NIFQA beef and lamb recipes.
“To simplify the process for consumers considering using our recipes, we have developed an interactive shopping list generator. This allows website visitors to browse our recipes and save their favourites, then generate and d adapt a shopping list for the dishes they have chosen.”
Another branch of the Commission’s work relates to education. The Commission’s website dedicated to this area is www.food4life.org.uk
“The educational site is home to a huge range of NIFQA beef and lamb recipes suitable for hands-on cooking classes.
“Designed to meet the needs of teachers and students, the website also offers a wide variety of learning materials. These resources are clearly separated by milestone and topic and are designed to support CCEA programs,” Lauren added. .