Three Proven Strategies for Using Social Media for Ecommerce Marketing

The e-commerce industry is becoming more and more competitive Retail business Go online. By 2022, the global e-commerce market will be Equivalent to $ 5.4 trillion.. In 2020, consumers spent $ 861.12 billion online With American retailers. In addition, according to Statista 73% of e-commerce sales It will be held on mobile devices by the end of 2021.

Letters from hedge funds, conferences, etc. in the first quarter of 2021

Today’s consumers make purchasing decisions based on recommendations made on social media platforms. 57% of consumers follow Brands on social media platforms are always up to date with new products and services being launched. In comparison, 47% follow brands to keep up-to-date with news from other companies.

Tips for Using Social Media for Ecommerce Marketing

Therefore, social media has become an integral part of e-commerce marketing. Effective social media e-commerce strategies can help improve the marketing of your e-commerce business. They allow you to reach and improve your target audience. Brand awareness, And increase the sales of your online store. Here’s what you need to know:

  1. Leverage social media advertising

Global social media ad spend may be worth more 110 billion dollars By the end of 2021. The total percentage of your marketing budget for social media advertising is Double by 2023..

Social media ads can be targeted on dimensions such as age, gender, location, income, interests, and language. You can take advantage of various advertising options offered by popular social media platforms such as:

  • Facebook: Facebook plays a key role in the success of e-commerce advertising campaigns, on average Facebook users click 12 ads per month.. The best ad types for Facebook ecommerce marketing campaigns are dynamic ads, pickup ads, video ads, domain ads, messaging ads, instant experience ads, ads. to leads, carousel announcements and offer announcements. Here is an example of Facebook sponsored ads:

  • Instagram: Instagram ads are paid images or videos posted by businesses online. 50% of Instagrammers After seeing an ad on Instagram, I’m interested in a product or brand. There are many different types of Instagram ads, including photo ads, video ads, carousel ads, collection ads, story ads, and explore ads.

E-commerce marketing

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  • Snapchat: Can also be used Snapchat To create an ad. Popular Snapchat ad formats are Snap Ads, Story Ads, Collection Ads, or Ads.

  • Pinterest: In recent years, Pinterest has become a valuable platform for businesses. You can use Promotion Pins and Pinterest Shopping ads to engage with potential customers.

  • Youtube: On Youtube 2 billion visitors Month. With YouTube ads, you can expand your reach, find leads with advanced targeting, and personalize your ads. The main formats for YouTube ads are display ads, overlay ads, skippable video ads, non-skippable video ads, bumper ads, and sponsored cards.

Please be sure to calculate In return for advertising costs To make profitable marketing decisions. Knowing the ROAS gives key decision makers an overview and a measure of the “impact” of an advertising campaign.

  1. Partnership with influencers

In the joint research of Twitter and Annalect, almost 40% of consumers buy Products after online review of products used and recommended by influencers on social media platforms.

Take advantage of influencer follower bases who have built a reputation in a particular niche to reach your target audience and increase brand awareness. Here are some ideas you can use to collaborate with influencers.

  • Give influencers the chance to test your product and share their honest opinions with their followers.

  • Showcase your product to influencers, include a discount code in your content, and ask your followers to give you a percentage of your purchase.

  • Create catchy hashtags Influencer Campaigns such as #SassyShoeSunday, #BlackFriday, #TacoTuesday.

  • Create contests and giveaway campaigns via influencers. Clarify your instructions for your followers, such as tagging your friends, sharing content, and praising your posts.

  • Host question-and-answer sessions on affiliate influencers and social media platforms without an ecommerce company.

Therefore, partnering with influencers can have a huge impact on your ecommerce business, as influencer recommendations seem more genuine than paid ads in maintaining viewers’ interest.

You can also search for influencers to promote your competitor’s products or target popular influencers in your niche. Popular influencer marketing tools like Followerwork, Influence, and BuzzSumo can help you identify influencers based on your marketing goals.

E-commerce marketing

E-commerce marketing

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  1. Provide social shopping options

Social commerce is a new way for ecommerce businesses to promote and sell their products on social media platforms.

Providing the ability to buy on social media platforms creates a less frictional way of reaching potential customers. Here are some innovative ways to reach your customers through social shopping:

  • Create a shop tab on your Facebook business page to allow potential customers to buy directly from Facebook.

  • create Facebook store Showcase your product on Facebook and Instagram. This allows customers to browse and order products. Make sure to turn on the checkout option so that customers can make purchases without leaving the app.

  • Use new ‘Direct shopping‘Features by Facebook. This allows brands to showcase their products and answer customer questions in real time.

  • Use Instagram’s shopping features that allow e-commerce businesses to tag products displayed in their posts. It also provides a commercial link to the bio section of Instagram. Here is an example of an Instagram e-commerce payment:

Social media

Social media

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  • Use recently added ones Pinterest Stores tab Allows users to search and view items in stock. This tab links directly to the payment page of your e-commerce site.

  • Set up Pins available on Pinterest to allow potential customers to purchase products directly from Pinterest.

  • Twitter[今すぐ購入]You can also use the button to sell a particular item directly from your Tweet.

Soon, WhatsApp too Activate user Check out the product in the Facebook store and purchase the product from the chat options. You need to leverage a combination of social shopping platforms to expand the reach of your products.

Brand loyalty is key

For any e-merchant, the goal is to sell as much as possible and to retain customers. If you aren’t starting to leverage social media to grow your business, start reaping the benefits of social media marketing. Social Media Advertising, Influencers marketing, And shopping on social media are the top three ways to reach potential buyers in a non-disruptive way.

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