This is slightly unexpected.
According to a new report from Axios, TikTok is currently testing a new tool that would allow brands to recruit employees on the platform and promote their internal company culture to potential candidates via TikTok clips.
As explained by Axios:
“The pilot program is designed to help people find jobs on TikTok and connect with companies looking for candidates. It also aims to help brands use TikTok as a recruiting channel. ”
Axios says the new recruiting platform, in its current form, is not integrated with TikTok itself, but is accessible through a separate web page, which can then be linked to the TikTok app. Through this process, brands can post job vacancies that can be shared through their TikTok clips, while users can share a TikTok video resume to apply, rather than a traditional document.
The company is currently testing the tool with a group of beta companies.
It’s an interesting development, sort of a new take on LinkedIn for young users, which provides a direct connection through the medium with which they are more and more comfortable.
And it actually aligns with the broader usage trends, because as indicated by The Washington Post In March, TikTok is already becoming an active space for career guidance and counseling.
As indicated by The Washington Post:
“TikTok, widely known for its 15-second videos skateboarders drinking cranberry juice and group dance challenges, is rapidly emerging as a force in the job search ecosystem at a time when unemployment remains high, a new generation seeks their first jobs and pandemic isolation leads to brainless hours scrolling. “
Which seems unlikely, but also somewhat logical at the same time, especially for organizations looking for candidates with social media skills. Which, considering the boom in e-commerce over the past 12 months, is a lot.
Indeed, according to a recent SkyNova survey, TikTok is the social platform that business owners want to crack the most right now, with the burgeoning app still topping the download charts, and poised to be the next one. application of a billion users. With that in mind, it makes sense for companies to consider using TikTok to recruit for such roles – but even beyond that, users are increasingly engaging with career development-related posts in the app.
According to TikTok, videos using the hashtag #careeradvice generate more than 80 million video views per day per day, while guidance counselors love Tessa White use the short, attractive clips to provide practical advice.
Really, it’s just about speaking the evolving language of modern web users. Digital consumer trends clearly show an ever-increasing adoption of video content, and short video content, in particular, is on the rise, whether through Snapchat Discover’s episodic and vertically aligned presentation, and now TikTok clips. , which allow creators of all types to condense a lot of information into easily digestible and engaging posts.
But what’s particularly interesting here is the growing use case of the app. When TikTok first started, it was all about wacky dance clips and Vine-like visual gags, or responses to internet memes that had little value outside of shallow entertainment. Which may well be enough on its own to sustain the app over time, but new usage trends like this show that the demographics of TikTok users are changing and people are finding increased value and opportunity through them. quick and creative clips from the app.
TikTok’s own data underscores the same, with older users engaging with hashtags like #parenting (4b views) for example, and #momlife (20b), facilitating new use cases and new marketing value. potential for the application.
The adoption of career advice clips further highlights this expansion, possibly indicating that there is a lot more TikTok out there than you might think, while the platform’s highly tailored and highly personalized algorithms contribute. also to fuel these new changes, again expanding your TikTok horizons. .
In essence, you can’t take TikTok at face value, and if you think you know what it is, maybe it’s time to reassess.
Spending time in the app, searching by hashtags relevant to your business and niche, could uncover a whole different subculture of short clips you never knew existed.
And soon, it might help you find your next best candidates.