Transactional and Marketing Email Market Size Expected to Grow by USD 8.87 Billion | Inc. and Constant Contact Inc. among top vendors

Parent Market Analysis

Technavio classifies the global transactional and marketing email market as part of the global advertising market. The external factors influencing the growth potential of the parent market in the coming years have been thoroughly studied in our research analysis. To know more about the growth levels of the market throughout the forecast period, Download sample report.

Transactional email market and marketing Value chain analysis

Understanding the end-to-end value chain is critical in profit margin optimization and business strategy evaluation. The data available in our value chain analytics segment can help vendors reduce costs and improve customer services over the forecast period.

To unlock information on supplier travel costs and customer service, download our sample report.

Supplier Information

The market for transactional and marketing emails is fragmented, and vendors are deploying growth strategies such as organic and inorganic growth strategies to compete in the market.

We provide a detailed analysis of the vendors operating in the market including some of the vendors such as Inc., Constant Contact Inc., Emarsys eMarketing Systems AG, Mailchimp, Mailgun Technologies Inc., Message Systems Inc., Netcore Solutions Pvt. Ltd., Oracle Corp., SendGrid and Sendinblue SAS.

Product information and news

  • Inc. – The company offers Simple Email Service (SES), a cost-effective, flexible and scalable email service that allows developers to send email from any application. It supports multiple email use cases, including transactional, marketing, or mass email communications.
  • Constant Contact Inc. – The company provides email marketing services to personalize and design stunning emails that stand out on every device for its customers.
  • Emarsys eMarketing Systems SA – The company provides an email marketing solution that personalizes and automates content and combines it with AI capabilities.

The Transactional and Marketing Email Market forecast report offers in-depth information on key vendor profiles and offerings Download sample report

Key Market Dynamics-

  • Market Driver for Transactional and Marketing Emails:
    • Growing focus on audience engagement through email marketing

Email marketing offers an effective advertising platform that helps business-to-customer (B2C) and business-to-business (B2B) marketers extend the reach of their products and services. SMBs and large enterprises focus on implementing advanced marketing strategies. Many organizations are adopting marketing messaging services to manage their marketing campaigns and engage with their audience.

Download sample report for highlights on market drivers and market impacting trends

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Advertising Services Market by Type and Geography – Forecast and Analysis 2022-2026

Online Classifieds Platform Market by Business Segment and Geography – Forecast and Analysis 2022-2026

Market Scope of Transactional and Marketing Emails

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 10.23%

Market Growth 2021-2025

$8.87 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America and MEA

Successful market contribution

Asia-Pacific at 37%

Main consumer countries

USA, China, UK, Germany and Japan

Competitive landscape

Leading Companies, Competitive Strategies, Consumer Engagement Reach

Profiled Key Companies Inc., Constant Contact Inc., Emarsys eMarketing Systems AG, Mailchimp, Mailgun Technologies Inc., Message Systems Inc., Netcore Solutions Pvt. Ltd., Oracle Corp., SendGrid and Sendinblue SAS

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Recovery Analysis and Future Consumer Dynamics, Market Status Analysis for the forecast period

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.


1. Summary

2 Market landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: publishing market

3 Market sizing

  • 3.1 Market definition
    • Exhibit 04: Supplier offers included in the market definition
  • 3.2 Market Segment Analysis
    • Exhibit 05: Market segments
  • 3.4 Market Outlook: Forecast 2020 – 2025
    • Exhibit 06: Global – Market size and forecast 2020 – 2025 ($ million)
    • Figure 07: Global Market: Year-on-Year Growth 2020 – 2025 (%)

4 Five forces analysis

  • 4.1 Summary of the five forces
    • Exhibit 08: Five forces analysis 2020 and 2025
  • 4.2 Bargaining power of buyers
    • Exhibit 09: Bargaining power of buyers
  • 4.3 Bargaining Power of Suppliers
    • Exhibit 10: Bargaining power of suppliers
  • 4.4 Threat of new entrants
    • Exhibit 11: Threat of new entrants
  • 4.5 Threat of Substitutes
    • Piece 12: Threat of substitutes
  • 4.6 Threat of rivalry
    • Piece 13: Threat of rivalry
  • 4.7 Market Status
    • Exhibit 14: State of the market – Five forces 2020

5 Market Segmentation by Application

  • 5.1 Market Segments
    • Exhibit 15: Application – Market share 2020-2025 (%)
  • 5.2 Comparison by Application
    • Exhibit 16: Comparison by application
  • 5.3 Transactions- Market Size and Forecast 2020-2025
    • Exhibit 17: Transactions – Market size and forecast 2020-2025 ($million)
    • Exhibit 18: Transactions – Year-over-year growth 2020-2025 (%)
  • 5.4 Marketing – Market Size and Forecast 2020-2025
    • Exhibit 19: Marketing – Market size and forecast 2020-2025 ($million)
    • Exhibit 20: Marketing – Year-over-year growth 2020-2025 (%)
  • 5.5 Market Opportunity by Application
    • Exhibit 21: Market opportunity by application

6 Segmentation by end user

7 Customer Landscape

8 Geographic landscape

  • 8.1 Geographic segmentation
  • 8.2 Geographic comparison
  • 8.3 North America – Market size and forecast 2020-2025
  • 8.4 Europe – Market size and forecast 2020-2025
  • 8.5 APAC – Market Size and Forecast 2020-2025
  • 8.6 South America – Market size and forecast 2020-2025
  • 8.7 MEA – Market Size and Forecast 2020-2025
  • 8.8 Major Leading Countries
  • 8.9 Market Opportunity by Geography

9 drivers, challenges and trends

10 Supplier Landscape

  • 10.2 Landscape disturbance
  • 10.3 Competitive Scenario

11 Vendor Analysis

  • 11.2 Market Positioning of Suppliers
  • 11.4 Constant Contact Inc.
  • 11.5 Emarsys eMarketing Systems SA
  • 11.7 Mailgun Technologies Inc.
  • 11.8 Message Systems Inc.
  • 11.9 Netcore Solutions Pvt. ltd.

12 Appendix

  • 12.2 Currency conversion rates for the US dollar
  • 12.3 Research methodology
  • 12.4 List of abbreviations

About Us:

Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.

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