West Bend Provides Agent-Partner Marketing Platform


The platform helps agencies surprise and delight clients in a scalable yet personal way

Agency Revolution, an FMG Suite company serving independent insurance agents, has announced a partnership with West Bend Mutual Insurance, an operator providing coverage and services to home and auto owners, as well as homeowners. companies, to offer their agent-partners a white label platform. named West Bend Marketing Suite.

Powered by Agency Revolution, West Bend Marketing Suite is a multi-channel marketing platform that enables agent-partners to grow their brands and communicate effectively throughout the client lifecycle to surprise and delight clients in a scalable but scalable way. personal. The platform includes social media and email tools with a robust library of insurance specific content. It also includes an event generator for virtual or in-person events, as well as personalized greeting cards.

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In addition to tools for agent-partners, West Bend Marketing Suite includes a content management system that allows West Bend’s marketing team to write social and email footage and other content and communications. make them available to agent-partners, on a large scale, for use in the Platform.

“We have become a leader in training, education and tools to support our agent partners,” said Stephanie Averill, West Bend Marketing Manager. “We have partnered with Agency Revolution because they share our commitment to the agency distribution channel and their marketing tools will help our partner agencies strengthen their digital presence and strengthen relationships with clients. “

“The partnership demonstrates West Bend’s commitment to supporting its agent-partners by giving them the tools they need to succeed in today’s competitive insurance market,” said Scott White, CEO of FMG Following. “We see a huge opportunity in the insurance industry and are confident that their agencies will see growth in key performance measures through the use of these modern marketing tools and techniques. “

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