What Elon Musk’s takeover of Twitter means for the social media platform

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Elon Musk paid $44 billion for Twitter. And got more than he bargained for.

“Marketers are Twitter’s customers. Tesla has historically never done any marketing,” says Nilay Patel. “He has no idea how advertising works.”

Disappointed fans:

“There’s just a variety of personalities saying, we were promised freedom of speech. And now you’re talking to the Anti-Defamation League, and why would you do that? Patel adds.

And an unenviable choice between anonymity and transparency.

Today, About: What Elon Musk’s ownership of Twitter means for one of the most powerful social media platforms.

Guests

Nilay Patel, editor of technology news site The Verge. (@reckless)

Senator Ed Markey, US Senator from Massachusetts. Chairman of the Subcommittee on Air Quality, Climate and Nuclear Safety; and the Subcommittee on East Asia, the Pacific and International Cybersecurity Policy. (@SenMarkey)

Related Reading

The edge: “Welcome to Hell, Elon” — “Twitter is a disaster-successful clown car company, and there’s no way to grow users and revenue without making a series huge compromises that will eventually destroy your reputation and possibly cause serious damage to your other businesses.

This article originally appeared on WBUR.org.

Copyright 2022 NPR. To learn more, visit https://www.npr.org.

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