When an online business grows, so does their mailing list. That can only mean one thing: Email marketers need to find a way to send high volumes of campaigns without complications or additional costs.
This is where we use a Messaging API This email marketing system allows marketers to reach more leads while maintaining connections with current customers through built-in SMTP relay servers.
Before we discuss how using email APIs helps you send large amount of emails, you should first know what they are, how they are typically used in email marketing. mail and the other benefits it can bring you.
What is the Mail API and why should you care?
Messaging API is a messaging application programming interface. It allows email applications to integrate, access and use the features or tools that email marketing platforms typically have in their system. Email APIs are typically used by large or growing email marketing companies. Indeed, the use of a messaging API makes it easier for a team leader to delegate work to members.
For example, an email marketing manager might assign a team member to analyze engagement metrics while letting another member create beautiful campaign templates. If they all used an email marketing platform with the same account, it would be confusing and members would hinder each other in the job.
While using an email API, members are left to their responsibilities and all they would do is submit their work when done. The team leader will then combine all the work of the team members and turn it into a well-crafted campaign before getting it sent to the right customers at the right time.
You can follow this model if you can no longer do email marketing yourself. This will help your business to adopt a better structure and grow towards success.
The main advantages of messaging APIs
Better teamwork isn’t the only benefit that messaging APIs offer marketers. In solo marketing contexts, there are also many advantages. Read on to find out what they are.
1. Ensures maximum email deliverability
There are many factors that influence your email deliverability rates. The most common are Internet interruptions and an improperly configured server. Email API providers make sure your campaigns arrive in your customers’ inboxes at the right time.
They do this by mitigating connectivity issues such as Internet Service Provider (ISP) outages and Distributed Denial of Service (DDoS) attacks. For configuration issues, they’ll sort it out for you as well, especially if you’re busy or don’t know anything about domain management.
2. Let your recipients do a lot without leaving their inbox.
Using an email API allows you to configure your email campaigns to also have their own APIs. It can help your customers perform many interactions with your brand like buy, browse, pay, and read without closing their email inbox app or browser tab.
This is great for you as an email marketer as it keeps your customers focused on your campaigns. This, in turn, increases engagement, deliverability, and sales rates – factors that will dramatically improve your sender’s reputation when you do. IP warming.
3. Easily send blog updates to your contacts
A good email marketer knows that in order for customers to stay interested in their brand, they need to increase their presence by digital marketing. One way to do this is to send update notifications to subscribers when there is something new on the company’s website.
Previously, email marketers would write notification emails and just change the greetings for personalization. Since the development of email APIs, email marketers can configure their domains to automatically send blog updates to subscribers whenever changes are made to websites.
4. Better analyzes
Email marketing platforms have an established set of metrics to analyze in a marketer’s campaigns. Using a messaging API allows you to create your own set of metrics. While other marketers are limited to receiving basic engagement metrics such as click-through rate, you can choose to receive more metrics like open rates and mouse tracking.
5. Improved segmentation
A good segmentation is one of the recipes to improve the engagement rates of your campaigns. Using a messaging API, you create more list segmentation for your different personalization strategies. For example, you can configure your email API to automatically segment subscribers based on the days they usually open emails and the type of campaign they open and click most often.
Because of this, you’ll know what type of campaign content you need to prioritize when creating. Not only that, but your customers will also receive content that closely or directly reflects their needs, wants and preferences. As a result, you will gain more sales and your business will grow.
6. A Smoother Email Marketing Experience
Because email APIs integrate the functions of email marketing platforms into a single interface, you don’t need to use multiple email apps when analyzing your campaigns or performing other marketing tasks. by e-mail. It gives you more focus and less stress to get things done as an email marketer.
7. Higher campaign sending volumes for the price of less
Some newbie email marketers use an email marketing platform and separate SMTP service to increase campaign sending volumes. While this can be a good strategy to reach more leads, it is an expensive strategy.
Most mail APIs have SMTP relay servers included in their functionality. All you need to do is take advantage of an email API service, create email campaigns, and send them to your customers. No need to pay for an SMTP service and email marketing platform every month.