With the rise of fast internet connections, smartphones and cloud technologies, consumer habits have changed. They want the ability to buy from multiple devices and online channels.
Since the coronavirus epidemic, the number of online shopping has exploded. According to research studies, Australian online sales hit an all-time high, permanently changing consumer behavior.
These online shopping trends are creating new opportunities for business women. The e-commerce ecosystem is less competitive and encourages diversity. It’s a chance for budding women entrepreneurs to find innovative ways to be successful.
In this article, we discuss how the online marketplace empowers female entrepreneurs.
Support women entrepreneurs
Although the number of women-owned businesses is increasing, women remain in the minority in the business ecosystem. According to research studies, women now own 30% of Australian businesses.
Unfortunately, the gender gap remains a common challenge for women entrepreneurs. Organizations led by women often lack financial support. What’s more, research studies found that women face many difficulties in accessing capital to start a business.
The online marketplace is playing a fundamental role in changing the current gender status quo. When starting an online business, entrepreneurs can reduce overhead costs, such as rent, setting up a physical store, electricity costs, and more. The overall convenience of the e-commerce industry enables women to advance in the male business world. .
Ensure the credibility of the industry
Earning respect in the male-dominated entrepreneurial world and building a reputation as a businesswoman can be a challenge.
To combat unfair gender stigma, women entrepreneurs are turning to online marketing. Unlike traditional marketing solutions, digital marketing is all about telling stories. With online channels, a business owner can begin to build a personal brand. The goal is to create a signature story that will become synonymous with the values, missions and ideas of their brand.
Going through social media profiles, videos, websites or podcasts, women entrepreneurs can share their experiences and showcase industry expertise. Their challenges, vulnerabilities and achievements show the human side of their business.
Personal branding is also very inspiring. It allows women entrepreneurs to connect with their audiences on a more personal level and become their role models. Once consumers realize that the people behind the brand are ready to help, they’ll convert faster.
Offer greater flexibility
Women entrepreneurs are not just career people. They are also daughters, sisters, wives, mothers and friends. On the other hand, the company needs it to be a dedicated and hardworking leader.
Some businesswomen manage to balance these two aspects of their life, while others suffer from burnout.
The e-commerce revolution offers women greater flexibility. Women entrepreneurs now have the opportunity to start an online business from the comfort of their own homes. They can manage their time and complete tasks at their convenience.
Another advantage of running an online business is that it is highly automated. Ecommerce tools allow online stores to stay open for new orders 24/7. From customer support to payment systems, online retailers can streamline the majority of business operations. For women entrepreneurs, it is the opportunity to better organize their professional life and to have more time for their friends and family.
Starting an online business is easier
Starting an online business eliminates the need for physical stores. As we mentioned before, this helps women entrepreneurs save money on various costs associated with physical offices.
Starting an online business is faster and more affordable. With advanced ecommerce website builders, online retailers don’t even need to hire programmers and web designers. They can create fully hosted online stores that cover all aspects of e-commerce, from online payments to web hosting.
Enable omnichannel business promotion
Digital marketing offers many branding and marketing opportunities for e-commerce brands.
- SEO is the lifeblood of any successful online store. It consists of many practices which ensure that the website is user-friendly and accessible to users and search engines.
- Pay-per-click advertising offers advanced targeting options. It allows online brands to create relevant marketing campaigns for desired audience groups.
- Social media is a powerful tool for brands online. They allow them to build an engaged online community through quality content and real-time communications with customers.
- Content marketing is essential for building the authority of the industry and generating qualified leads.
- Email marketing helps businesses nurture these leads and increase sales.
For women-owned businesses, this is an opportunity to expand their customer base and access new markets more quickly.
These are just a few of the many reasons why an online marketplace is a great place for female entrepreneurs. Greater flexibility, affordability, and international market reach can entice women to enter the world of online entrepreneurship.