Yotpo Grow, an acceleration program designed to empower and grow

Yotpo Grow 2021 Helped Black-Owned Startups Increase Sales and Strengthen Their Customer Engagement Strategy

Yotpo, the e-commerce marketing platform that helps brands strengthen relationships with consumers, today announced a call for applications for its Yotpo Grow brand incubator program. Designed to accelerate small businesses from often underrepresented communities, Yotpo Grow will select 10 black-owned brands to receive leading marketing solutions for customer advocacy, engagement and retention, a dedicated customer success manager , plus access to events, workshops and marketing opportunities throughout the year. The program is currently accepting applications through March 31, 2022.

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Yotpo has helped drive e-commerce growth for tens of thousands of brands, whether they’re small businesses just getting started with reviews, SMS, or loyalty marketing, or large corporations looking for advanced segmentation and personalization. The company launched the Yotpo Grow Accelerator Program in 2021 to champion tomorrow’s budding brands, giving them the community support, knowledge, and tools to drive online sales and keep customers engaged. Yotpo Grow’s inaugural class included six black-owned businesses: Sir Dogwood, CanDid Art, AVEC, Home Karen JaiYour sustainable home and Alaffia.

“Being part of Yotpo Grow and having access to this think tank of people who have been able to help me through the challenges I’m facing has been truly phenomenal,” said Chaz Olajide, founder of Sir Dogwood, a Yotpo Grow brand. “As a small business owner, it’s great to have a group of experts dedicated to my business and its unique needs, listening when I have challenges and offering solutions to problems I don’t. didn’t even know I had.”

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Sir Dogwood’s mission is to make the pet industry more inclusive. Using Yotpo Grow, Sir Dogwood saw a 54% review request email open rate, 10% referral conversion rate and a 47x increase in ROI across all four campaigns SMS launched by the company per month. Other Yotpo Grows brands have also had measured success under the program. Luxury home business Home Karen Jai was able to generate 62x ROI from Yotpo SMSBump and natural drink mixer company WITH increased reviews and loyalty, and with SMS sawa 28x ROI.

“We are incredibly proud of the success of Yotpo Grow’s first-class business,” said Kate Bould, Senior Brand Marketing Manager at Yotpo. “We launched Yotpo Grow to capitalize on our strengths as a business while finding new ways to engage and support our community. Yotpo Grow has been a passion project for our team and it’s amazing to see the impact of supporting these inspiring brands. We can’t wait to see what the Class of 2022 has to offer.

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