YumzyX, redefining the digital space for F&B companies


Before third-party food delivery apps were the norm for anyone ordering food online, many restaurants were among the first few to embrace online food delivery through their websites. With hefty commissions coupled with expensive marketing, brands are asking their customers to come back to ordering directly from them in hopes of keeping their stores open after COVID-19. Restaurant owners who see their margins shrink on orders received through third-party apps agree that while they are grateful for new customers they can access through the apps, the relationship is based on dependency.

Restaurants with multiple outlets across the country are the ones pushing to order directly from their websites or dedicated apps. All of this ordeal can be costly for restaurants that don’t have the right tools to encourage direct ordering. Previously, restaurants had to hire a team of developers to build and maintain their websites and apps, which cost a lot of money. Instead, restaurants nowadays should outsource the tedious tasks of website and application development at a fraction of the cost so they can focus on day-to-day operations. More than a website, restaurants need point-of-sale, customer support, data analytics, and CRM tool integrations to segment their customers while re-engaging them using e-marketing. mail or push notifications. The fear of losing income that could be essential to the survival of their restaurants requires an even faster move to an independent platform. While most restaurants use several different software solutions for their operations, they need a complete solution to cover all of their needs.

In India, the #orderdirect campaign launched by NRAI recently gained momentum. They encourage restaurants and their customers to place orders directly. Behind the scenes, companies like Dotpe, Thrive, and YumzyX have led industry change by educating restaurants about the benefits of their own ordering platform. Hyderabad-based SaaS platform YumzyX has made strides in providing all hyper-local businesses with the one-stop solution they need to better serve their customers. Akash Shah, CTO and Co-Founder of YumzyX, said, “We aim to equip all types of businesses with the right technology to help them succeed.”

YumzyX relies heavily on the recovery of the food business driven by customer ordering trends. Akash believes that if companies provide a better value proposition to customers, they will order directly from the brands they want to support. While they also aim to empower small and medium-sized businesses, they have paid special attention to how their platform will allow catering and catering businesses to have multiple outlets. Suresh Redyam, CEO of YumzyX, believes the current restaurant market faces an imminent collapse due to the pandemic. He was a pioneer in developing software technologies with Seamless North America LLC and Menupages.com in the United States to optimize restaurant operations and wanted to create a new product that would reduce restaurants’ reliance on food aggregators. . After witnessing the disruption of the F&B industry due to COVID-19, they felt that this technology could benefit the entire F&B industry. It was a big factor behind their face price to alleviate more burden on restaurants.

Small and medium-sized restaurants that have been hit hardest by the pandemic have found a lifeline thanks to software developed by YumzyX. Over the past four years, YumzyX has worked with over 6,800 restaurants, not just limited to an online ordering site; The platform provided each restaurant with access to their restaurant’s customer trend data protected by enterprise-grade security. One of the main complaints that partner restaurants have had with third-party food aggregators was about data masking and limited access to direct reviews from their customers. The value of data like customer names and ordering information has grown exponentially as restaurants have to rely on their loyal customers to prepare for the decline in business caused by lockdowns. Slowly, as restaurants return to normal, the impact of direct ordering will have huge implications on their path to profitability.


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